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Performance Marketing Lead

Location: Athens

Full-time | Cinobo - The Home of Quality Cinema

Cinobo is where cinema lovers meet stories that matter. We’re Greece’s first curated streaming platform, bringing award-winning films, timeless classics, and bold discoveries straight to people who truly appreciate good cinema.

Description:

The Performance Marketing Manager is responsible for the strategic execution and optimization of all paid and owned growth channels to meet subscriber acquisition and engagement targets.

Key Responsibilities:

Campaign Strategy & Execution:

- Plan, launch, and continuously optimize multi-channel paid campaigns across major platforms (e.g., Meta Ads, Google Ads - Search, GDN, YouTube, TikTok Ads, and programmatic platforms).

- Develop and implement scalable campaign architecture and advanced audience segmentation strategies.

Performance & Financial Ownership:

- Own the performance strategy, including budget pacing, bid management, forecasting, and CPA/CAC tracking.

- Drive improvement in ROI and growth goals through data-led decision-making and continuous optimization based on metrics like ROAS and CTR.

Creative & Messaging Leadership:

- Collaborate closely with creative teams to brief, develop, and lead the rigorous testing of high-performing ad assets and messaging across all placements and landing pages.

Analysis & Reporting:

- Align with the Marketing Ops & Strategic Insights Lead to ensure accurate performance reporting, budget pacing, and delivery of actionable insights for leadership reviews.

- Lead creative and messaging testing frameworks to maximize learnings and optimize campaigns.

Cross-Functional Alignment & Innovation:

- Collaborate cross-functionally (with Lifecycle, Product, and Brand teams) to ensure paid campaigns are seamlessly aligned with overall brand messaging, content strategy, and platform developments.

- Actively monitor and integrate platform updates, trends, and innovations to maintain a competitive edge in performance marketing.

Specific Qualifications

To excel in this strategic and executional role, you should possess the following experience:

- 2+ years of mandatory, end-to-end experience managing, launching, and optimizing large-scale paid campaigns across a diverse set of platforms, including Meta Ads, Google Ads (Search, GDN, YouTube), TikTok Ads, and programmatic platforms.

- Expertise in performance strategy ownership, including budget pacing, bid strategies, CPA/CAC tracking, forecasting, and continuous ROI improvement.

- Deep analytical fluency in key performance metrics such as ROAS, CTR, CPA, and LTV, with a proven ability to analyze campaign data and translate complex insights into actionable growth strategies.

- Demonstrated experience in developing and implementing scalable campaign architecture, advanced audience segmentation strategies, and robust A/B testing frameworks across multiple channels and placements.

- Experience working with creative teams to brief, develop, and lead the testing of high-performing ad assets and messaging that drive conversion and engagement.

- Proven ability to align performance campaigns with overarching brand messaging and content strategy through effective cross-functional collaboration.

Why You’ll Love Working at Cinobo

- Be part of a passionate team shaping the future of film streaming.

- Work in a creative environment where ideas and initiative truly matter.

- Hybrid flexibility - work remotely or join us at our Athens HQ.

- Free Cinobo subscription (obviously).

- Space to grow - we value curiosity over titles.

Ready to join the home of great cinema?

Apply now and help us deliver a streaming experience worth talking about.