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Head of Marketing

Location: Athens

Reports to: CEO

Full-time | Cinobo

We’re looking for a senior Head of Marketing to define and scale Cinobo’s global brand. You’ll shape how the world experiences Cinobo - from positioning and creative direction to campaigns and market expansion - helping an underdog streaming platform with real traction become a global cultural brand. This is a high-impact leadership role at one of the few European streaming companies to successfully scale internationally.

Why Cinobo?

Cinobo is the curated streaming destination where curation meets entertainment. We handpick independent and world-class cinema - stories that matter - making great cinema accessible and entertaining for everyone. In a streaming landscape dominated by algorithms and volume, Cinobo has taken a different path - and made it work. We’re an underdog that has achieved strong growth by breaking the notion that indie cinema is for few people. Cinobo is more than a platform. We entertain audiences through a curated platform of independent and world-class content, helping people discover stories that matter, expand perspectives, and spark conversation. Our mission extends beyond the screen: distributing films, preserving cinemas, and fostering a community that believes cinema can transform how people see themselves, each other, and the world.

Key Responsibilities:

- Lead global brand positioning, messaging framework, and creative direction and ensure consistency across all outputs.

- Lead the integrated campaign strategy and calendar across all markets, ensuring unified themes and execution.

- Develop & oversee marketing operations, including workflows, briefs, approvals, reporting, tools, and budget governance.

- Build the Cinobo Marketing Playbook to ensure efficiency, consistency and quality during international market rollout and expansion (e.g., starting with Poland).

- Lead multi-market marketing execution, defining processes and standards for international rollout and providing future markets with strategy, assets, and localization direction.

- Oversee brand communications, ATL and brand media strategy (OOH, radio, cinema, partnerships, sponsorships)

- Mentor and develop marketing team(8 people currently), across Brand & Comms, Creative, Marketing Ops etc.

- Collaborate with the Head of Growth to align branding with performance channels, audience segmentation, and go-to-market plans

- Lead the creative studio and ensure visual and messaging consistency across all outputs.

- Support expansion markets (starting with Poland) with frameworks, assets, and guidance.

Specific Qualifications:

- 5+ years in senior brand strategy or marketing leadership roles (e.g., Head of Marketing, VP Marketing, Brand Director), ideally within a subscription, entertainment, media, or culturally driven brands.

- Proven track record in brand strategy, creative direction, and cross-channel campaign leadership.

- Proven leadership experience in directly managing a creative and communications team and guiding high-quality creative output.

- Strong background in ATL/media planning (OOH, radio, partnerships, sponsorships) and brand awareness initiatives.

- Strong strategic thinker and excellent communication and storytelling skills, with the ability to align executives and inspire creative teams, to turn brand positioning into cohesive, cross-channel campaigns,

- Demonstrated ability to build, oversee, and optimize a comprehensive marketing budget while tracking adherence and ROI across all campaigns.

- Mandatory experience in building operational frameworks and standards (e.g., creating a Marketing Playbook)

- Data-aware and capable of using insights to inform brand messaging, campaign direction, and resource prioritization.

- High level of cross-functional leadership, able to work effectively with Product, Growth, Creative, and Local market teams.

- Direct accountability for brand health KPIs, specifically Brand Awareness and Recall.

- High-level strategic oversight of campaign calendar and thematic alignment across all regional marketing efforts.

- Comfortable operating in a fast-paced, high-collaboration environment with shifting priorities.

- A portfolio or proven track record of maintaining high Cross-market Consistency and Creative Quality across all marketing outputs.

Why You’ll Love Working at Cinobo

- Be part of a passionate team shaping the future of film streaming.

- Work in a creative environment where ideas and initiative truly matter. - Cinobo moments - Expect the occasional surprise office visit from film people. - Great gear, no drama - The laptop + desk setup you need to do your best work.

- Free Cinobo subscription (obviously). - Cinobo Cinemas access - Free entry to all Cinobo Cinemas. - Screenings & festival perks - Team cinema nights, plus access to screenings, premieres, and festival passes when available.

- Space to grow - we value curiosity over titles.

Ready to join the home of great cinema?

Apply now and help us deliver a streaming experience worth talking about.