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Head of Marketing (Poland)

Location: Warsaw, Poland

Reports to: Country Lead (Poland)/ CEO (Interim phase)

Full-time | Cinobo

We’re looking for a senior Head of Marketing to build and scale Cinobo in Poland. You’ll define how Poland experiences Cinobo - from local positioning and go-to-market strategy to campaigns, partnerships, and subscriber growth - helping an underdog streaming platform with real traction establish itself as a leading cultural brand in a new market. This is a high-impact leadership role at one of the few European streaming companies successfully expanding internationally.

Why Cinobo?

Cinobo is the curated streaming destination where curation meets entertainment. We handpick independent and world-class cinema - stories that matter - making great cinema accessible and entertaining for everyone on a subscription streaming platform. In a streaming landscape dominated by algorithms and volume, Cinobo has taken a different path – and made it work. We’re a startup that has become a love brand, achieved product–market fit, and built strong growth by breaking the notion that indie cinema is only for a few people. Founded in Greece six years ago, Cinobo has grown and built a strong community of hundreds of thousands of cinephiles who interact both on the platform and in physical spaces. Today, Cinobo stands as a European case study in community-driven streaming. We are preparing to scale internationally and bring our culture-first approach to new markets.

Key Responsibilities:
- Define and lead Cinobo’s marketing strategy in Poland, translating global brand positioning into culturally resonant local execution. - Own Poland’s marketing and subscriber growth targets, with full accountability for delivering measurable market traction.
- Act as the local commercial counterpart to HQ Performance Marketing: co-define acquisition strategy, budget allocation, CAC benchmarks, and performance priorities for Poland.
- Take end-to-end responsibility for the Polish marketing funnel - from awareness to acquisition and activation - ensuring marketing’s direct contribution to growth.
- Own the integrated campaign strategy and calendar for the Polish market, ensuring clear priorities, strong thematic alignment, and measurable impact.
- Oversee and develop local marketing operations, including workflows, briefs, approvals, reporting, tools, and budget governance, introducing scalable processes from day one.
- Establish the Polish Marketing Playbook and back-channel for Overall Marketing Playbook, in alignment with the global framework, ensuring efficiency, quality, and repeatability as the market scales.
- Lead 360° marketing execution across digital, community, partnerships, radio, cinema, and cultural touchpoints, balancing brand-building with disciplined subscriber growth.
- Identify and execute high-impact, resource-efficient, underdog growth initiatives that build awareness and accelerate traction in a competitive market.
- Oversee brand communications and local media strategy (OOH, radio, cinema, partnerships, sponsorships), ensuring consistency with global creative direction.
- Mentor and develop the local marketing team (Social Media, Publicity & Copywriting, Video Content, Marketing & Comms), elevating standards and building a high-performance culture.
- Work with the Creative Studio in Greece to ensure visual and messaging consistency while adapting campaigns intelligently to local culture.
- Contribute local insights, learnings, and performance data back to HQ to continuously strengthen cross-market strategy.
- Own local brand health KPIs, specifically Brand Awareness and Recall, alongside direct accountability for subscriber growth targets in Poland.
Specific Qualifications:
- 5+ years in senior marketing leadership roles (e.g., Head of Marketing, Marketing Director, Brand Director), ideally within subscription, entertainment, media, or culturally driven brands.
- Proven track record in building or scaling a brand within a local market, ideally in competitive or high-growth environments.
- Demonstrated experience in both brand strategy and execution-driven marketing leadership with measurable business impact.
- Proven leadership experience in managing and mentoring marketing teams, raising quality standards and performance.
- Strong background in ATL/media planning (OOH, radio, partnerships, sponsorships) combined with digital and performance awareness.
- Mandatory experience in building operational marketing frameworks and structured processes (e.g., playbooks, planning cycles, reporting systems).
- Data-aware and capable of translating performance insights into strategic action and budget prioritization.
- High level of cross-functional leadership, able to work effectively with Product, Growth, Creative, and HQ teams.
- Experience building operational marketing frameworks (playbooks, planning cycles, reporting systems).
- Direct accountability for growth metrics, including subscriber acquisition and brand health KPIs.
- Comfortable operating in a fast-paced, expansion-stage environment where structure must be built alongside execution.
- Strong understanding of the Polish cultural landscape and media ecosystem.
- A portfolio or proven track record of maintaining high creative quality and consistency while delivering measurable results.
Why You’ll Love Working at Cinobo

- Be part of a passionate team shaping the future of film streaming.

- Work in a creative environment where ideas and initiative truly matter.

- Free Cinobo subscription (obviously).

- Space to grow - we value curiosity over titles.

Ready to join the home of great cinema?

Apply now and to Cinobo Polish affiliate and shape the brand's local legacy.