- Design and continuously improve in-product acquisition and retention flows, including trial activation, onboarding experiences, upgrade prompts, and cancellation prevention.
- Champion a user-first approach throughout, bringing UX thinking, viewer empathy, and usability principles into every product and campaign decision.
- Collaborate with product and marketing to identify and resolve conversion drop-off points across the subscriber funnel, using data and user insight to drive decisions.
- Work closely with the brand and graphic design team on digital advertising assets across Meta, Google, and TikTok — contributing to creative direction and maintaining visual coherence across in-product and external touchpoints.
- Translate data signals and funnel metrics into clear, testable design decisions all while partnering with product and analytics to run experiments and measure impact.
- Design and produce CRM campaign assets: emails, push notifications, and in-app messages that drive engagement, re-activation, and retention across the subscriber lifecycle.
- Use AI-powered design and creative tools proactively to accelerate ideation, generate visual concepts, and improve production efficiency across both product and brand work.
- Define and document UI patterns, component logic, and interaction standards that bring structure, scalability, and consistency to the platform's design practice.
- Develop and maintain a unified design system spanning brand, social media, product, and advertising assets all while ensuring every output is consistent, scalable, and production-ready across channels.