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Digital Marketing Lead

Location: Athens

Full-time | Cinobo

We are looking for a hands-on Digital Marketing Expert to own our entire digital marketing function — performance marketing, SEO, SEM, channel strategy, and budget. Reporting to the Head of Growth, you will build and run the playbook from the ground up, moving between strategy and execution without needing layers of sign-off to get things done.

Why Cinobo?

Cinobo is the curated streaming destination where curation meets entertainment. We handpick independent and world-class cinema — stories that matter — making great cinema accessible and entertaining for everyone. In a streaming landscape dominated by algorithms and volume, Cinobo has taken a different path — and made it work. We’re an underdog that has achieved strong growth by breaking the notion that indie cinema is for few people. Cinobo is more than a platform. We entertain audiences through a curated platform of independent and world-class content, helping people discover stories that matter, expand perspectives, and spark conversation. Our mission extends beyond the screen: distributing films, preserving cinemas, and fostering a community that believes cinema can transform how people see themselves, each other, and the world.

Key Responsibilities:

- Build and own the annual and quarterly digital marketing roadmap, tied directly to growth targets.

- Allocate and manage the marketing budget across channels — decide where money goes and justify it with expected outcomes.

- Setup and run paid campaigns across Meta, Google, and TikTok end-to-end: launch, optimize, and scale what works.

- Report strategy and results to leadership regularly — clear numbers, clear narrative, clear next steps.

- Define KPIs and forecasts per channel; turn performance data into decisions, not just reports.

- Design and maintain marketing dashboards — use AI where it speeds things up.

- Own SEO and SEM: keyword strategy, search visibility, and organic and paid search working together.

- Write briefs, set up campaigns, review creatives, iterate on copy, manage bids — and direct designers or copywriters when needed.

- Use AI to automate repetitive tasks, run faster experiments, and generate reporting that would otherwise take days.

Qualifications:

- 4+ years running performance campaigns across Meta Ads, Google Ads, and TikTok Ads — with results, not just experience.

- Proven track record in SEO and SEM: keyword strategy, search campaign management, and growing organic visibility alongside paid — with numbers to back it up.

- Demonstrated, hands-on use of AI tools and LLMs in a marketing context — prompt engineering, workflow automation, content generation, and faster experimentation; not just awareness, an active working practice.

- Thinks in journeys, not touchpoints — a track record of shaping the narrative from first ad impression to an engaged, retained user, with coherence and intent at every step.

- Proven ability to own strategy and budget end-to-end, not just execute tasks handed down.

- Strong with data — comfortable reading funnel metrics, building dashboards, and turning numbers into a clear point of view.

- Can present strategy and results to leadership without jargon — structured, confident, and concise.

- Has worked in a lean, fast-moving environment and brought their own structure to it

Why You’ll Love Working at Cinobo

- Be part of a passionate team shaping the future of film streaming.

- Work in a creative environment where ideas and initiative truly matter. - Cinobo moments - Expect the occasional surprise office visit from film people. - Great gear, no drama - The laptop + desk setup you need to do your best work.

- Free Cinobo subscription (obviously). - Cinobo Cinemas access - Free entry to all Cinobo Cinemas. - Screenings & festival perks - Team cinema nights, plus access to screenings, premieres, and festival passes when available.

- Space to grow - we value curiosity over titles.

Ready to join the home of great cinema?

Apply now and help us deliver a streaming experience worth talking about.